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“While it clearly had a huge influence on gauging worldwide interest in K-pop, it also attracted just as much interest in the Gangnam district. PSY - Gangnam StyleRights: YG Entertainment Inc.SBS Contents HubReshet-Noga LtdMBCOriginal Official Psy OFFICAL VIDEO. “It was an opportunity to put South Korea on the map for people around the world,” says the singer-songwriter, who signed to Psy’s P Nation label this year. HyunA - the visual’s leading lady and a Korean superstar in her own right - notes how the global ripple effect was felt back home. “YouTube has not only become a big deal for K-pop but also for pop culture worldwide,” Psy comments to Billboard. 2 spot foreshadowed a chart system that would be ruled by streaming in the coming years. While the Lil Nas Xs of the world are breaking chart records in 2019, the funnyman was one of the first stars to parlay virality into the upper reaches of the Hot 100. It’s easy to take the currency of online fame for granted in the TikTok era.

Psy Reflects On Fifth Anniversary of 'Gangnam Style': 'I Still Don't Know Why It Was So Special'

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